2 - How to Communicate Value: Shifting from Features to Benefits in Your Startup

Tekyz

Published on: 22/08/2025

In this episode of Scaling Smarter, host David Hirschfeld interviews Lance Cottrell, founder of Feel the Boot and an early internet privacy company, as well as a current angel investor. Lance shares his journey from astrophysics to entrepreneurship, highlighting his company’s pivot from consumer privacy to serving federal agencies and the lessons learned along the way. He offers practical advice on pitching, testing assumptions, leveraging AI, and adopting a “fail fast” mindset to help founders secure funding and build sustainable growth.